Privacy Policy

This Privacy Policy was last updated on 16.07.2026

1. INTRODUCTION

We want you to feel completely comfortable when you visit our website, www.thatspawfectweddingchaperone.com. This privacy notice explains, in simple and friendly terms, how we collect, use and look after your personal information.

That’s Pawfect Wedding Chaperone® is the data controller — which simply means we’re responsible for keeping your information safe and using it properly. When we say “we”, “us” or “our”, that’s who we mean.

If you ever need to get in touch about anything in this notice, you can email us at info@thatspawfectweddingchaperone.com or write to us at: 73 Jonathan Road, Stoke-on-Trent, Staffordshire, ST4 8LP, UK

If your details ever change — maybe you’ve moved house, updated your email address, or even changed your name — please let us know so we can keep everything up to date.

2. DATA WE COLLECT

We only collect information that helps us provide our services safely, smoothly and personally. This may include:

Personal Data

When we talk about personal data, we simply mean any information that can identify you as an individual. (Anything anonymised doesn’t count.)

We only collect the information we genuinely need to run our service smoothly, safely and professionally — just like how we only ask for what’s needed to look after your dog with the same care we’d give our own.

Here’s the type of information we may process:

Communication Data

This includes anything you send us — whether through our website contact form, email, text, social media messages or posts. We use this information so we can chat with you, keep helpful records, and handle any legal matters if they ever arise. Our lawful basis for this is our legitimate interest in responding to you, keeping things organised, and protecting our business.

Customer Data

This covers details related to any booking or purchase — your name, address, email, phone number, payment details and anything else needed to provide your chosen service. We use this to deliver what you’ve booked and to keep proper records. Our lawful basis is the performance of a contract (or steps needed before entering one).

User Data

This includes information about how you use our website or online services, as well as anything you choose to post publicly. We use this to keep our website running smoothly, secure, backed‑up and filled with relevant content. Our lawful basis is our legitimate interest in managing our website and business properly.

Technical Data

This is information like your IP address, browser type, how long you spend on certain pages, how often you visit, and other technical details collected through analytics tools. We use this to understand how people use our website, improve your experience, keep everything secure, and make sure our advertising is effective. Our lawful basis is our legitimate interest in running and growing our business.

Marketing Data

This includes your marketing preferences — what you’d like to hear about, how you prefer to be contacted, and whether you enjoy things like competitions or giveaways. We use this to share relevant content, promotions and updates, and to understand what our community enjoys most. Our lawful basis is our legitimate interest in developing our services and shaping our marketing thoughtfully.

How We Use These Categories Together

We may combine Customer, User, Technical and Marketing Data to show you content and adverts that feel relevant to you (including Facebook or other display ads), and to understand how well our advertising works. Our lawful basis is legitimate interest — specifically, growing our small business with care. We may also send marketing communications, but only where we have your consent or a legitimate interest in doing so.

Sensitive Data

We want you to feel completely at ease when you share information with us. So let’s make this part really clear and really simple.

We don’t collect any Sensitive Data about you. That means we don’t gather information about things like your race or ethnicity, religious or philosophical beliefs, sexual life or orientation, political opinions, trade union membership, health details, or anything genetic or biometric. We also don’t collect information about criminal convictions or offences.

Just like how we only ask for what’s needed to look after your dog safely and lovingly on your wedding day, we only ever ask for the personal information that’s genuinely required.

When We Need Certain Information

Sometimes, the law or the nature of our service means we must collect specific personal data from you. If you choose not to provide that information, we may not be able to deliver the service you’ve booked. If that ever happens, we’ll let you know straight away and talk you through your options.

3. How We Use Your Information

We’ll only ever use your personal data for the reason it was collected — or for something closely connected to that reason. If we ever need to use your information for a new purpose, we’ll always tell you first and explain the legal basis for doing so.

There may be rare occasions where we’re required by law to process your data without your knowledge or consent, but this would only happen where absolutely necessary and permitted.

And just to reassure you: We never use automated decision‑making or profiling. No algorithms deciding things about you — ever.

How We Collect Your Personal Data

We may collect your information in a few gentle, everyday ways:

When you share it with us directly — through forms on our website, emails, messages or calls
Automatically, as you browse our website — through cookies and similar technologies
From trusted third‑party services such as Google Analytics or Facebook advertising tools
From publicly available sources like Companies House or the Electoral Register

These sources simply help us understand how people use our website, keep things running smoothly, and make sure we’re providing the best possible experience for couples and their dogs.

4. Marketing Communications

We only send marketing messages when we have a proper reason to do so — either because you’ve given us your consent, or because it’s genuinely helpful and falls within our legitimate business interests (like keeping you updated or growing our small business with care).

Under UK regulations, we may send you marketing messages if:

you’ve purchased something from us or asked for information, or
you’ve chosen to receive marketing from us, and haven’t opted out since

If you’re a limited company, the rules allow us to email you without consent — but you can still opt out at any time.

We’ll never share your personal data with another company for their marketing unless you’ve given us clear, express permission.

And you’re always in control. You can stop marketing messages from us (or any third party we work with) at any time by clicking the opt‑out link in any email or by emailing us at info@thatspawfectweddingchaperone.com.

If you do opt out, we’ll still use your information for essential things like purchases or warranty registrations — just not for marketing.

5. Sharing Your Personal Data — Only When Necessary

There are times when we may need to share your personal data with trusted partners who help us run our business safely and professionally. These may include:

IT and system support providers
Professional advisers such as lawyers, accountants, insurers
Government bodies when we’re legally required to report certain activities
Carefully selected third parties if we ever sell, merge or transfer part of our business

Whenever we share your data, we make sure those partners treat it with the same respect and security we do. They can only use your information for the specific purpose we’ve agreed, and always under our instructions.

6. International Transfers — Keeping Your Data Safe Worldwide

Some of the trusted service providers we work with are based outside the European Economic Area (EEA). This means your personal data may occasionally be transferred internationally.

When this happens, we do everything we can to keep your information just as safe as it would be in the UK. We only transfer data when at least one of these safeguards is in place:

The country has been approved by the European Commission as offering strong data protection
The service provider uses approved contracts, codes of conduct or certification schemes that guarantee high standards
The provider is part of the EU‑US Privacy Shield (for relevant US services)

If none of these safeguards apply, we’ll ask for your explicit consent before transferring your data — and you can withdraw that consent at any time.

7. Data Security — Keeping Your Information Safe

Just as we take great care to keep every dog safe and comfortable on a wedding day, we take the same thoughtful care with your personal information.

We’ve put strong security measures in place to protect your data from ever being lost, misused, altered or accessed by anyone who shouldn’t see it. Only team members or trusted partners who genuinely need your information to do their job are allowed access — and even then, only under our instructions and with strict confidentiality.

If something ever happens that could affect the security of your data, we have clear procedures ready to go. And if we’re legally required to notify you or a regulator, we’ll do so straight away.

8. Data Retention — How Long We Keep Your Information

We only keep your personal data for as long as it’s needed — whether that’s to provide your service, meet legal requirements, or keep essential business records. We think carefully about:

the type and sensitivity of the data
any potential risks if it were used incorrectly
why we collected it in the first place
whether we can achieve the same purpose without keeping it
what the law requires

For example, tax rules mean we must keep basic customer information (like contact and payment details) for six years after you stop being a customer.

In some cases, we may anonymise your data — meaning it can no longer identify you. When that happens, we may use the anonymised information for research or statistics indefinitely, as it no longer relates to you personally.

9. Your Legal Rights

Just as every dog in our care deserves to feel safe, understood and looked after, the same goes for you and your personal information. Under data protection laws, you have several important rights — and we want you to feel completely comfortable using them whenever you need to.

You’re entitled to:

access your personal data
ask us to correct anything that isn’t accurate
request that we delete your data
limit how your data is used
ask us to transfer your data to you or another provider
object to certain types of processing
withdraw consent if that’s the basis we’re using

If you’d like to read more about these rights, the ICO has a clear and helpful guide here: https://ico.org.uk/for-organisations/guide-to-the-general-data-protection-regulation-gdpr/individual-rights/

If you ever want to exercise any of these rights, simply email us at info@thatspawfectweddingchaperone.com. We’re always here to help.

There’s no fee for accessing your personal data or using any of your rights. In rare cases — for example, if a request is clearly unfounded, repetitive or excessive — we may charge a small fee or decline the request, but we’ll always explain why.

Sometimes we may need to ask for a little extra information to confirm your identity. This is just a gentle safety step, much like checking a dog’s lead is secure before a walk — it helps make sure your personal data isn’t shared with anyone who shouldn’t have access to it. We may also get in touch if we need more details to help us respond more quickly.

We aim to respond to all valid requests within one month. If your request is more complex or you’ve made several at once, it may take a little longer — but if so, we’ll let you know straight away.

If you’re ever unhappy with how we handle your data, you can contact the Information Commissioner’s Office (ICO), the UK’s data protection authority: www.ico.org.uk. We’d truly appreciate the chance to resolve things for you first, so please do reach out if something doesn’t feel right.

10. Third‑Party Links — A Gentle Heads‑Up

Sometimes our website may link to other websites, apps or services. If you click on one of these links, those third parties may collect or share data about you. We don’t control their websites or their privacy policies, so we always encourage you to read their privacy notices before sharing any information.

11. Cookies — Your Choice, Always

You can set your browser to refuse some or all cookies, or to let you know when a website is trying to use them. If you choose to disable cookies, some parts of our website may not work quite as smoothly.

If you’d like to understand more about the cookies we use, please take a look at our full Cookie Policy below.

Our Cookie Policy

This policy was last updated on 16.07.2026

What’s a cookie?

Think of a cookie as a tiny helper that sits quietly on your device (with your permission) and remembers little things that make your visit smoother — just like how we remember a dog’s favourite treat, their comfort cues, or the way they like to be greeted.

Cookies help our website understand what you looked at last time, how you move around the site, and what might make your next visit feel easier and more personal. They’re also used to help us improve the website and occasionally support advertising.

They’re used on almost every website and won’t harm your device. We only use non‑essential cookies if you say yes. You can block any cookies through your browser settings whenever you like — just keep in mind that blocking essential cookies may mean some parts of the site won’t work as smoothly.

How we use cookies

Just like we pay attention to how a dog settles into a new space, cookies help us understand how you use our website. This lets us keep improving things so your experience feels calm, clear and helpful.

There are two main types:

Session cookies — these stay on your device only while you’re browsing and disappear when you close your browser. They don’t collect personal data; they simply help the site run smoothly in the moment.
Persistent cookies — these stay a little longer and help us recognise you when you return. We use these for things like Google Analytics so we can understand what’s working well and what needs a little extra care.

Types of cookies we use

Strictly necessary cookies These keep the website functioning — the same way our safety protocols keep a dog’s wedding day running smoothly. Without them, some essential features simply wouldn’t work.
Performance cookies These help us see which pages people visit most, where visitors come from, and how the site is used. It’s a bit like noticing which parts of a venue a dog feels most comfortable in — it helps us improve the experience.
Functionality cookies These remember your choices and make your visit feel more personal — similar to remembering a dog’s routine or favourite calming cue. They may also enable features like videos or blog comments.
Targeting cookies These help us show you content that’s more relevant to your interests, based on the pages you’ve visited. It’s our way of making sure what you see feels meaningful and helpful.
First‑party and third‑party cookies First‑party cookies come directly from our website. Third‑party cookies come from trusted partners — for example, if we use Facebook pixels to show you helpful updates when you’re on Facebook.

You can find details about each cookie we use (including third‑party cookies) and what they’re for by clicking here.

Managing your cookie preferences

Just like with our chaperone service, you’re always in control. You can change your cookie settings at any time using our cookie consent tool. If it doesn’t appear, try opening our site in a new incognito window.

You can also manage cookies through your browser settings.

If you’d like to opt out of Google Analytics tracking across all websites, you can do so at: http://tools.google.com/dlpage/gaoptout

Except for essential cookies, all cookies expire as outlined in our cookie list.

Questions?

If you’d like to chat with us about cookies or how we use them, just send us an email — we’re always happy to help, just like we are with every wedding, every couple and every beloved dog.